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Vitamins Ninja
Redesigning e-commerce vitamins website for desktop and mobile
( 2022 UI/UX )
Overview
All the problems with the current version of the website were properly defined and documented. i was eventually able to mitigate them in the final design.
My Role
UI/UX Design
Tools
Figma
Context
Student project
Goals
After properly understanding the problem statements the main goals of the website redesign were established.
Research
I collected some very useful data from user tasking and bench-marketing from the biggest competitor analyses. This assisted me in taking design decisions.
( HOME PAGE )
( PRODUCT PAGE )
( PRODUCT PAGE )
( HOME PAGE )
( KEY TAKEAWAYS )
Successful websites have prominent product displays with clear information and recommendations, instilling trust in customers.
Pages are clean with white backgrounds and navigation bars logically divided and accessible.
The browsing experience is enjoyable, easy, clear and despite the use of cold colors, they offer a human touch with explanations and guidance.
The successful website dont give a "Robotic feel". the websites offer recipes, explanations, and full descriptions.
Information Architacture
Wireframes
Desktop
( HOME PAGE )
( MENU )
( CATEGORIE PAGE )
( PRODUCT PAGE )
( ADD TO CART POPUP )
( SHOPPING CART )
Design system
( COLORS )
( TEXT )
Interface
Desktop
Mobile
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