airHaifa
Digital Bot Face UI – “The Face of the Company”
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Goal: Design a friendly and approachable digital persona representing the airline.
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My Role: Created the user interface for the bot’s face, combining brand colors, micro-expressions, and a unique digital-human style.
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Highlights: Establishing a visual identity that serves as the digital representative of Air Haifa.
Magazine Ads – AirHaifa Onboard Magazine
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Goal: Promote flights, offers, and experiences to passengers during flights.
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My Role: Designed ads and editorial layouts featured in the in-flight magazine.
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Approach: Print-optimized design with a strong visual hierarchy.
Outdoor and Public Transit Billboards​​
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Goal: Raise brand awareness through high-visibility ads in key urban areas.
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My Role: Designed large-format billboards and posters for bus stops, highways, and public spaces.
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Considerations: Scalable vector design, high contrast, legibility from distance.
In-Flight Coloring Book for Kids
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Goal: Enhance children's in-flight experience with branded, fun activities.
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My Role: Illustrated and laid out a playful, aviation-themed coloring book distributed on board.
Airport Signage
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Goal: Improve airport navigation and brand visibility.
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My Role: Designed glowing directional signs, and large-format visuals placed throughout the terminal.
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Focus: Clear messaging, branded, visual clarity.
Rotating Web Banners for News Sites​
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Goal: Run high-converting ad campaigns on top Israeli news sites.
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My Role: Designed dynamic banners to promote destinations, sales, and services.​​
Customer Service Training Videos​​
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Goal: Help customers complete actions independently via the website.
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Impact: Reduced call center load and improved customer satisfaction.